Connecting with people
Human actions may drive the main threats to Red Siskins, but undoubtedly it is human action – working together with people and communities – that will also be the main solution to these problems. Education programs aimed at diverse, key stakeholders such as range-area communities, schools, aviculturists, decision-makers, wildlife authorities, and the general public will generate and strengthen a sense of solidarity with this species as a national symbol.
- In 2015, Zoológico y Parque Botánico Bararida launched its educational campaign tailored to families and particularly to the children who visit this Venezuelan zoo, which is located in the heart of the historical distribution of the Red Siskin.
- In November 2018, the Associated Press (AP) published an article entitled, “Venezuela’s vanishing red bird gets a coffee pick-me-up.” It was picked up by high-profile media including The Washington Post, The New York Times, Fox News and AP News among others.
- In November 2017, the Venezuelan television network Globovisión premiered a program featuring the Red Siskin: the Rio Verde series, “Explorando maravillas.”
- Two Venezuelan local TV chains are presenting a promotional video of the RSI featuring Venezuelan radio and TV host Rocco Pirillo titled “Four things you didn’t know about redheads”. You can watch the full campaign here.
- Throughout 2017 and 2018, we presented RSI activities and achievements at several events in Caracas and Washington, D.C., including World Migratory Bird Day, Family Sunday at Topotepuy (VE), and Brew at the Zoo.
- In 2019, RSI will begin adapting the Smithsonian Migratory Bird Center’s Bridging the Americas educational program, in order to bring elementary classrooms in Venezuela, Miami and Washington DC together around issues of bird conservation.